The SimRacing Expo comes to Charlotte, North Carolina from May 22-24. Tickets are now available.
First exhibitors announced for expo, plus collaborations with NASCAR Hall of Fame and Charlotte Motor Speedway for the Golden Ticket experience, launched today
CHARLOTTE, USA, January 30, 2026 - The SimRacing Expo has announced the first exhibitors at their biggest expo ever in Charlotte, NC, USA from May 22-24 . Attendees will see and playtest the latest products and experiences from Asetek SimSports, eNASCAR, Fanatec, Giants Software, iRacing, Thrustmaster and more.
The SimRacing Expo has grown into the world's largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. Over 11 years the event has evolved into a global meeting point for the entire SimRacing industry with over 24,000 visitors attending its 2025 Dortmund expo.
In 2026, the SimRacing Expo comes to North America for the first time, featuring industry-leading exhibitors and a multi-day stage show filled with activities, reveals and announcements. Visitors will:
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Test the latest SimRacing hardware and software.
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Experience professional-grade racing simulators and setups.
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Discover legendary race cars up close.
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Meet real-world racing drivers and teams.
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Connect with top SimRacing content creators and the global community.
Visitors can also enjoy special access to the NASCAR Hall of Fame and Charlotte Motor Speedway via the Golden Ticket, launched today. This limited ticket offers a full weekend at the expo, entry to the NASCAR Hall of Fame on a chosen day, plus a pre-race Track Pass and Turn 4 seating for the iconic Coca-Cola 600 on the Sunday. Golden Tickets are strictly limited to 500.
"We're thrilled to offer our attendees such a comprehensive motorsport package - from top tier exhibitors, to a multi-day stage show and the chance to see the Coca-Cola 600. And the surprises aren't over, we'll announce more attendees and experiences in the coming months," said Michael Wamser, CEO of SimRacing Expo organisers, South West Vision USA.
Golden Tickets are available now for $299. Standard tickets are available for $29 with concessions available for students, senior citizens and people with disabilities. Visit the ticketing page at ticket.simracingexpo.com.
Keep up to date with all things SimRacing Expo at SimRacingExpo.com, follow SimRacing Expo on Instagram, Facebook, and X.
About SimRacing Expo
The SimRacing Expo has grown into the world's largest consumer and trade show dedicated to virtual motorsport, uniting fans, developers, and hardware innovators under one roof. What began as a niche event with just a few thousand visitors has evolved into a global meeting point for the entire SimRacing industry. The SimRacing Expo perfectly reflects the growth of the SimRacing industry. By 2025, the event welcomed over 24,371 visitors and reached more than 155 million people on social media, proving its status as the central hub for the global SimRacing community.
