Rainbow and Maximum Entertainment Announce Winx Club: The Magic is Back Game Based on the New Animated Series
The beloved Winx Club franchise returns to consoles next year in a brand-new adventure on PC, Nintendo Switch and PlayStation 5
Walnut Creek, California - December 11, 2025 | The global classic Winx Club franchise returns to consoles in a magical new adventure in Winx Club: The Magic is Back, announced Maximum Entertainment and Rainbow, the studio behind Winx Club created by Iginio Straffi. The first Winx Club video game in over a decade, The Magic is Back will release on PC via Steam, Nintendo Switch and PlayStation 5 in April of 2026.
Watch the Winx Club: The Magic is Back announcement trailer here:
Coinciding with the brand-new Winx Club: The Magic is Back animated series, this enchanting new adventure brings the Winx fairies to life like never before, combining magical combat, puzzle-solving, and cooperative gameplay.
"With Winx Club: The Magic is Back, we're celebrating the global love for the Winx universe and inviting fans, both longtime followers and newcomers, into a modern, magical gameplay experience that captures everything they cherish about Winx," said Philippe Cohen, CEO of Maximum Entertainment.
"For so many people, the Winx universe holds a special place in their hearts, and this game brings that magic to life in a fresh and exciting way. We're thrilled to join forces with Maximum Entertainment to share this new adventure with longtime fans and a new generation of players," said Joanne Lee, Chief Content Officer at Rainbow.
Players will explore some of the most beloved and iconic locations from the Winx universe, from the halls of Alfea College to the Enchanted Forest, the dramatic Coastal Cliffs, and the mysterious Desert Ruins of Red Fountain. Players can freely switch between all six fairies, each with their own distinctive magical abilities, to overcome enemies and puzzles in creative new ways.
Experience the fun with a friend in two-player local co-op, taking on powerful foes together. With its mix of exploration, action, and teamwork, Winx Club: The Magic is Back console game captures the essence of what has made Winx Club a global phenomenon.
Winx Club: The Magic is Back is enjoying remarkable international success following the launch of the first 13 CGI-revived episodes, airing on major broadcasters including CBBC and iPlayer in the UK, TF1 in France, and RAI in Italy, and streaming worldwide on Netflix, where it quickly claimed the #1 Kids' spot in more than 40 countries.
Winx Club: The Magic is Back game launches in April of 2026 for PC via Steam, Nintendo Switch and PlayStation 5.
For more information, visit www.maximument.com.
About Maximum Entertainment
Maximum Entertainment is a global entertainment company dedicated to crafting indie to AA video game experiences through original content and licensed partnerships. A fully integrated group with a broad portfolio of content, the company emphasizes collaboration and inclusivity in its partnerships to produce the highest level of interactive entertainment. With more than 300 titles in its catalog, Maximum Entertainment has joined forces with talented creators and renowned franchises around the globe to deliver magic to the gamer in everyone. Maximum Entertainment employs experienced professionals across the entire value chain of video games including development, publishing, transmedia, sales, and operations. Visit Maximum Entertainment at www.maximument.com.
About Rainbow Group
Established in 1995 by multi-award-winning creator Iginio Straffi, President and CEO of the Group, Rainbow produces and distributes animated and Live Action contents across all audience targets and channels. First rising among the largest animation studios in the world following the extraordinary success of the Winx Club saga, loved and followed by millions, Rainbow has showcased the power to create global and classic franchises, landing yearly among the Top Global Licensors in the world with more than 500 active licenses.
Rainbow Group also includes Bardel Inc. - Emmy Award®-winning Canadian studio offering CGI and VFX animation services, and Colorado Film, Italian excellence company in Live Action production. Besides creating and distributing original content worldwide, the group reaches the global market with licensing, editorial projects, live events, and production of merchandise and toys also under license. www.rbw.it/en
