Mindset GO! Jumps from Screen to Newsprint in Industry-First Deal

Mindset GO! Becomes First Video Game to Transition to Print with Observer Deal

A Logical Step as Mindset GO! Looks To Master Puzzle Market

LONDON, 3rd December 2025 — In an industry first, Mindset GO! – the brand-new puzzle game from Magicave – has entered into an exclusive UK partnership with The Observer, the world’s oldest Sunday newspaper. The collaboration marks the first time a video game has made the leap to print, with a brand-new Mindset GO! puzzle appearing each week on The Observer’s logic page.

The brainchild of Ste Curran, creative director at developer Magicave, Mindset GO! is built around the Venn diagram logic; each puzzle challenges you to think visually and logically by sorting shapes based on shared attributes.

“We’re honoured to be working with The Observer to bring Mindset GO! to a national weekly audience of smart, casual gamers,” said Harry Holmwood, CEO of Magicave. “If you enjoy mentally rewarding games like Wordle, Candy Crush or Sudoku – where progress comes from brainpower, not luck – this is the game for you.”

“Mindset GO! is built on a new kind of logic puzzle and it’s part of a new genre too,” added Ste Curran, Creative Director of Magicave. “I’ve always wanted to make games that reach millions, but also leave players feeling good about how they’ve spent their time. Mindset GO! sits somewhere in a Venn diagram: on one side, casual games and time-killers; on the other, games that really make you think. Right in the middle is where we live.”

Mindset GO! is free to download from the Apple App Store: https://apps.apple.com/us/app/mindset-go/id6478108983 and Google Play Store: https://play.google.com/store/apps/details?id=com.magicave.mindsetgo

Players can collect and showcase their progress through My Sets – a personal trophy cabinet of Shape Sets they’ve unlocked and claimed. Each Shape Set is a carefully crafted group of puzzle pieces built around a unique set of shared rules and visual themes, from Bauhaus to Cupcake.

Completing Weekly Events or Map Zones earns players new Shape Sets, and solving every rule within one unlocks a coveted golden badge. Once claimed, these sets are yours to keep and play with forever. It’s all part of Mindset GO!’s mantra: Sort. Slide. Solve.

Visit the Mindset GO! website for a taster of the game: https://mindset.game/

Useful links:

Discord https://discord.gg/GfeGDR7wfp

TikTok https://tiktok.com/@mindsetpuzzle

Instagram https://instagram.com/mindsetgopuzzle

Bluesky https://bsky.app/profile/mindsetpuzzle.bsky.social

Twitter https://x.com/mindsetpuzzle

YouTube https://youtube.com/@mindsetgopuzzle

Media Contact Information:

Sam Brace / Ali Payne

Decibel-PR

magicave@decibel-pr.com

About Mindset GO!

Mindset is an all-new puzzle game using observation and logic to sort shapes into sets. By solving daily challenges, unlocking rules and completing weekly themes, you’ll embark on a journey of discovery, earning badges, sharpening your mind and growing your unique mindset along the way. It is available to download for free from the Apple Store or Google Play.

About Magicave

We're a game developer, currently working on two games – Mindset GO!, a brand-new puzzle game on mobile and web, and Beneath The Six, a multiplayer turn-based roguelike dungeon adventure, available on Steam. Founded by games industry veterans Harry Holmwood, Ste Curran and Ed Thorley in 2021, and backed by leading game creators and investors including Bitkraft, Fabric, Concept Ventures and Games Workshop co-founder Sir Ian Livingstone, we’re a fully remote team of developers, designers and artists across the world.