"HOT WHEELS LET'S RACE: ULTIMATE SPEED" VIDEO GAME FROM MATTEL AND GAMEMILL LAUNCHES 24th OCTOBER
New console and PC game, inspired by the hit Netflix animated series, with fan-favorite characters, vehicles and more
12th August 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with GameMill Entertainment, today announced Hot Wheels Let's Race: Ultimate Speed, a high-octane arcade racer, which debuts on 24th October 2025. Inspired by the hit Netflix animated television series Hot Wheels Let's Race, the video game will be available on Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam.
An action-packed animated series for kids, Hot Wheels Let's Race follows Coop and his next-gen racing friends as they attend a racing camp that always puts the pedal to the metal. All three seasons of Hot Wheels Let's Race are now available on Netflix, where the series ranked as a Top 10 program on the platform in select countries each season.
Now, the action shifts to consoles and PC with Ultimate Speed where fans can race as Coop and crew to conquer wild tracks, face epic bosses, and build custom over-the-top tracks in a brand-new family-friendly racer.
Key features include:
● MEET THE RACERS: Play as your favorite Let's Race characters including Coop, Spark, Mac, Brights, Axle, and Cruise.
● HOT WHEELS ICONS & TRACKS: Choose from a lineup of iconic Hot Wheels vehicles, like the GT-Scorcher, Super Twin Mill, Roger Dodger and Duck N' Roll, each with their own unique handling, abilities, and style. Zoom through 12 wild, over-the-top tracks based on the series.
● BOSS SHOWDOWNS: Face off against massive bosses, like Professor Rearview's giant cobra and his fire-breathing dragon, in fast-paced, action-packed battles on the track. Each encounter brings unforgettable moments at the finish line.
● RACE TO WIN: There are five thrilling gameplay modes including Racing Camp, Cup Champ, Speed Trials, Track Builder, and Free Races. Featuring fast, fluid controls built for high-speed competition, race solo or with friends in local four-player split-screen.
● ULTIMATE CUSTOMIZATION: Earn flame badges to unlock new cars, decals, and track parts in the Ultimate Garage. Customize your own Hot Wheels car and show it off on the track.
Hot Wheels Let's Race: Ultimate Speed is licensed by Mattel, developed by Bamtang Games, and published by GameMill Entertainment.
The game will launch this fall for Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC via Steam for £34.99/€39.99.
A Digital Deluxe Edition will be available for £39.99/€49.99 which features the High Voltage Speed DLC Pack including new cars, track parts for the track builder and decals. Deluxe Edition in-game content will also be available separately at launch with the High Voltage Speed DLC Pack for £12.99/€14.99.
For Hot Wheels Let's Race fans seeking more high-octane fun, Hot Wheels: Ultimate Handbook is available now. Additionally, the theme song from the series is available on YouTube and streaming platforms globally.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
About GameMill Entertainment
GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, visit https://gamemill.com, as well as Facebook, YouTube, and Twitter.
