NEW HELLO KITTY ISLAND ADVENTURE PHYSICAL EDITIONS REVEALED FOR NINTENDO SWITCH™ AND PLAYSTATION 5
Cozy-fy Your Life and Connect With Friends at a Major Retailer Near You
Boulder, Colorado (July 17, 2025) – Today, Sunblink and Sanrio® announced that Hello Kitty Island Adventure, the critically acclaimed cozy life sim, will soon be available in a physical Standard and Gift Box Edition at major retailers across North America, Europe and Asia.
The physical Standard Edition for PlayStation 5 and Nintendo Switch™ will launch on August 29, 2025, for $39.99 / £34.99 / €39.99 at local retailers. Hello Kitty Island Adventure Standard Edition is available to pre-order now.
Launching on November 7, 2025 for Nintendo Switch, the Hello Kitty Island Adventure Gift Box Edition contains the physical Deluxe Edition (includes the base game plus over 300 unique items and rewards, including Deluxe Starter and Crafting Bundles), a printed Critter and Fish guide, a set of exclusive collectable cards, Tophat's™ Memories, and a premium double-sided poster, all packed into a specially designed Collector's Box. The Gift Box is now available for pre-order for $59.99 / €59.99 / £52.99.
Hello Kitty Island Adventure pioneers the "cozy adventure" genre, offering relaxed, comfort activities like crafting and decorating within a massive explorable world of quests, platforming, puzzle-solving, and other "adventure" genre aspects. The title has garnered massive critical acclaim for this innovation, earning Apple Arcade Game of the Year and a Webby People's Voice award, plus nominations for Best Mobile Game at The Game Awards 2023 and Mobile Game of the Year at the 27th Annual D.I.C.E. Awards. Following its 2025 launch on Nintendo Switch and PC, Hello Kitty Island Adventure surpassed half a million digital sales in just 30 days.
In Hello Kitty Island Adventure, Hello Kitty® invites you to join her and her friends at Big Adventures Park, where My Melody™ is opening a brand-new gift shop. Express yourself as an original, Sanrio-style avatar with a wide range of adorable customization options. Cook delicious food and decorate your space with hundreds of furniture items. Share gifts and complete quests to deepen your friendship with beloved characters. Invite other players to your island and complete multiplayer challenges or build beautiful vacation homes together.
Key game features include:
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Explore a Massive World - Meet Hello Kitty and Friends® across distinct biomes with more than 100 hours of adventure and engaging stories to experience. Brave Kuromi's™ haunted mansion in the Spooky Swamp, unearth ancient secrets with Retsuko™ in fiery Mount Hothead, grow rare flowers with Wish me mell™ in the Merry Meadows, discover new treasures underwater in Rainbow Reef, and so much more.
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Be Who You Want - Express yourself as an original, Sanrio-style avatar with a wide range of adorable character customization options. Mix and match from dozens of faces, features, and body shapes, then collect hundreds of clothing items to change your look whenever you want.
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Craft, Create, Collect - Bake delicious recipes with Hello Kitty, brew magic potions with Kuromi, collect critters with Keroppi™, learn to fish from Badtz-maru™, and so much more. Share gifts and complete quests to deepen your friendship with even more beloved characters. Decorate your own dream space or attract new friends to the island with the right furniture pieces. Scour the island for collectibles, like the dozens of hidden gudetama™, sometimes locked behind crafty puzzles.
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Team Up in Multiplayer - Everything is better with friends! Invite other players to your island and complete multiplayer challenges to boost each other's stamina, solve the island's trickiest puzzles, chase new high scores, or build beautiful vacation homes together. Multiplayer guests can even decorate their own Friendship Cabins on your island.
Hello Kitty Island Adventure is now available on Nintendo Switch, Nintendo Switch - OLED Model, Nintendo Switch Lite and PC via Steam, as well as Apple Arcade. For more information, visit the official website, join the official Discord server, and connect with Sunblink on X, YouTube, and Instagram. Find the Hello Kitty and Friends community on X, TikTok, Facebook, YouTube, Instagram, and Pinterest.
About Sunblink
Based in Boulder, CO and founded by three industry veterans behind global megahits like DragonVale, SpellFall and NinJump, Sunblink and its team members have created and managed some of the highest grossing and most downloaded games of the last decade. Their hit title, Hello Kitty Island Adventure, leveraged one of the most beloved entertainment brands in the world and pioneered the cozy adventure genre. They believe in making kind, collaborative, and imaginative games with the best partners and people in the industry. If that's you, get in touch.
About Sanrio®
Sanrio® is the global lifestyle brand and home to Hello Kitty®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
