I am a Northern California kid so this hits home for me. Fires have been destroying my state and it's a damn shame. I know people who have lost ranches, houses, animals and loved ones. These fires are no effin joke.
So even though I am not the biggest Assassin's Creed fan, this is a stand up thing for Ubisoft to do. They are selling shirts and donating 100% of the proceeds to the North Bay Fire Relief Fund to help out the relief effort and to help people who have lost because of the fires.
Check out the official announcement below, and if you have a couple bucks, please consider donating to redwoodcu.org/northbayfirerelief.
SAN FRANCISCO — November 14, 2017 — Today, Ubisoft San Francisco announced a limited edition Assassin's Creed shirt to support victims of the devastating fires in Northern California. 100% of the shirt's proceeds will go to the North Bay Fire Relief Fund to assist fire victims and aid relief efforts.
"We have employees, family and friends that were directly impacted by these fires. We've donated money and we'll roll up our sleeves volunteering, but we want to do more. The shirts are just one of the ways we can continue to support our neighbors who have lost everything," said Laurent Detoc, president of Ubisoft, Americas.
Assassin's Creed shirts ($25) and hoodies ($50) that proudly display "NorCal Strong" are available now in the US at https://unite.assassinscreed.com/ until December 31, 2017.
For more information about the North Bay Fire Relief Fund, please visit: redwoodcu.org/northbayfirerelief
Since 1996, Ubisoft has been a proud citizen of San Francisco. For more information, please visit http://ubi.li/tkby5