THERE ARE ABSOLUTELY NO DRUGS IN THIS ICE CREAM TRUCK*
*(okay, maybe a little) Your First Hit of Mr Trippy is Free with a New Trailer!
Macclesfield, UK - 4 August 2026
The secret is finally out! Indie publisher Silver Lining Interactive, known for delivering polished, engaging indie hits is officially crossing over to the development side. Today marks the grand unveiling of their brand-new, fiercely ambitious development label: Silver Bullet!
As a new IP label Silver Bullet is thrilled to introduce their very first title: Mr Trippy, a completely innocent, 100% wholesome management simulator about selling ice cream. There is absolutely nothing illegal happening here, officer. Please move along.
...Are they gone? You sure? Cool.
The Real Scoop
So, you actually are selling drugs. You're selling ice cream too, but also drugs. Sweet, sweet drugs.
Mr Trippy is a dark comedy double-life simulator where you sling soft-serve to cover up your booming narcotics empire on wheels. Think you can handle the heat?
Silver Bullet is hitting the ground running with a debut title that exemplifies what it wants to see in games: out-there, slightly weird (but somehow also charming) and not afraid to make some laughs.
"We wanted to let our wild side run free," says Dan Fraser, Senior Producer at Silver Lining and Creative Lead on Mr Trippy. "We regularly share ideas for games, and when an ice cream truck visited the office, Luke threw out: 'What about an ice cream man sim, but drugs?' Naturally. "
The Brains Behind The Operation
Silver Lining Interactive originally created the Silver Bullet Programme to take promising indie teams under their wing, providing the extra resources and expertise needed to get their games across the finish line. Spending so much time around raw creative energy quickly rubbed off on the team. That creative itch officially snowballed into various prototypes, with the first one becoming Mr Trippy!
What began as a publishing incubator has now fully evolved into a fiercely ambitious indie development label in its own right. With their debut game finally announced to the world, Silver Bullet is officially born to serve up their own brand of unique, engaging experiences for all gamers out there.
ABOUT MR TRIPPY
You are a humble ice-cream salesperson. Completely legit. No drugs in this van, no sir. You absolutely only sell ice cream and not drugs. If you want drugs, don't come to this truck because this is a legitimate business, thank you very much.
- Master The Double Life
Keep customers filled with ice cream, sprinkles and assorted treats to maintain a squeeky-clean public image. Allowing you to sling a different kind of "ice" and other life-enhancing items to the clientele that's more "particular". - Evade the Feds
Local cops and undercover agents are watching you. Learn their patterns, check your customer orders and make sure to keep the Heat Meter low; or else the prison bars are the only window you'll ever see through again.
- Pimp Your Mobile Base
Turn your rusty clunker into a drug-dealing empire on wheels. Invest your earnings into vehicle upgrades and customisation options to show everyone who really runs this town. - Territory Expansion
Each new neighbourhood offers opportunities for aggressive expansion! New customers with exotic tastes and exciting new recipes that will make your brand legendary across the city. - Clean Your Cash
Even drug dealers gotta pay their taxes. Use local businesses to launder your earnings and reinvest in your empire without catching the eye of the tax man.
About Silver Lining Interactive
Silver Lining Interactive is a collaborative video games publishing house based in the North of England. Founded by seasoned industry professionals with one goal: make games publishing feel like a partnership. With a passion for fostering creative talent and great games, the team is committed to bringing innovative, high-quality games to players worldwide, physically and digitally.
About Silver Bullet
Silver Bullet is the next step in the Silver Lining's creative evolution. Originally conceived as a developer incubator programme, the initiative has grown into a fully fledged IP-development label dedicated to creating original, unconventional, and memorable gaming experiences. Silver Bullet's first project, Mr Trippy, perfectly embodies that vision - bold, offbeat, darkly comedic and delightfully weird.
